Recently, Quaker Steak & Lube held a contest in conjunction with the Cleveland
Cavaliers to "Win Dinner at The Lube® with Anderson Varejao".
To promote the special event, a life-size figurine of Varejao (who stands 6’-11”) was
created and displayed to generate customer response. QS&L provided photos of Varejao
and DCI created an electronic path allowing the iCut Router to perform a razor-sharp,
print-to-cut registration outline of the Cavalier. Printed on corrugated cardboard and
propped with a floor easel-back, the display was tall and striking as customers entered
the store.
As written by Bon Mentrek:
Guests were able to register every time they enjoyed any wing or wing combo at the
Valley View or Sheffield Quaker Steak & Lube. Two finalists were chosen over a live
broadcast on ESPN 850 on January 29, 2010. Two finalists then competed in an on
court competition at The "Q" on February 4th. The winner, Vincent Cicchi, enjoyed
dinner with Anderson Varejao at the Quaker Steak & Lube® in Valley View on February
10th with nine of his friends.
Thanks Quaker Steak & Lube for allowing DCI to fill "tall" order.
By Michael Gorfido with permission by Bob Mentrek, Sr. VP,
Marketing and Events, Quaker Steak & Lube
