Digital Printing - Short Run

No longer does a single copy need to cost nearly the same as printing thousands, now that technological advances have removed the barriers of high setup costs and short-run, full color printing is finally affordable.

We can now produce small quantities of stunning quality color products at an incredible value for even the most selective budgets using digital-to-plate technology, digital presses, and state-of-the-art laser printers.

For smaller projects, it may mean that having professional marketing materials is no longer just a dream. For large projects, this capability can make the production of multiple different versions of a catalog or brochure possible for each market. If you are torn between the higher cost of the exacting standards used in offset printing, but need graphics that will still sparkle with professional print quality, short run digital printing by DCI delivers the perfect solution.

DCI invested early in these technologies to give our clients the advantage in the marketplace. We have carefully built an equipment infrastructure that delivers superior flexibility, enabling us to make agile turns on a dime. This quick-response ability is then passed along to our clients, saving you cost and representing your brand with extraordinary quality in the marketplace.

Digital Printing - Variable Data

Digital Variable Print (DVP) technology provides the ability to create a direct mail piece that is nearly as targeted and personalized as a hand-written letter. It enables you to address the recipient by name, and engage them with information and images in your message that they are likely to find personally intriguing, and therefore be more likely to respond. A well designed, well targeted piece can generate response rates as much as 5 times higher than traditional “one size fits all” direct mail.

The possibilities are infinite. Variable data printing can make it possible for us to test different messages to see which one gets the biggest response, tailor offers to make them more relevant to the individual reader, even automate your sales process by allowing each salesperson to create their own version of your marketing materials specific to their unique customer base.

Digital Printing On Demand

Using our web-to-print, you can print what you need, when you need it, from wherever you are, and we’ll automatically get it where it needs to go. What could be simpler than that? Just upload your mailing list, and using variable data technology we will address each customer by name, insert a message relevant to them, print the number required on-demand, and ship them without delay. No inventory will even be needed. Your message will always be up to date, without costly disposal of obsolete materials.

Digital Printing with Cross - Media

Variable data can also help you to create a campaign that reaches across different types of media. By combining print, web, and e-mail, response rates can soar to 20 times higher than traditional direct mail alone. For instance, each direct mail piece can contain a unique, personalized URL (pURL) that directs the recipient to a web page designed just for them, increasing its relevance and allowing you to track their specific response. From there, you can launch an email dialogue to build a stronger relationship, while also reducing your cost and improving campaign profitability and your ability to track results.