Personalized Web Pages (pURLs)

Globalization and the internet have created perhaps the largest mass market ever in existence. The result is that marketers now send enormous e-mail blasts and build huge websites targeted to the world at large. The individual begins to loose their identity, and disengage from the messages directed to the generic mass market.

DCI’s dynamic web-based solutions backed by sophisticated, data-driven tools make your communications personal again. Personalized direct mail pieces can now be linked to personal website landing pages (known as pURLs for their personalized internet URL addresses) created just for that individual. This very unique experience now allows you to interact with your customers to develop a deeper, more relevant relationship based on real knowledge about them as an individual. Just like a normal relationship, you will call them by name, show them information they want, and images to which they can relate. You will learn more about each other the more you interact, and your dialogue will become even more personalized.

And this relationship can be very good for business. Merging interactive technology into an integrated cross-media campaign engages the audience and makes your message more compelling, increasing the likelihood that they will respond. Customer retention and loyalty will deepen.

A 2007 study of 190 Chief Marketing Officers by InfoTrends found that using cross-media personalization generated revenue increases of 23%, increases in repeat orders of 22%, increased order sizes of 21%, and response rates went up by 21% (and higher) as a result of their campaigns.

Just think of these as “pURLS of Wisdom,” providing us with the valuable information we need to capture and store leads, and forecast, track, and measure for the ultimate in immediate performance accountability. Using an even more refined form of pURL known as a “rURL” (for “response URL”), they will have the tools to respond immediately, allowing us to react and adjust in real time. By integrating this information with our database, or by linking it to your own Customer Relationship Management system, rich data can be harvested at any time for campaigns micro-targeted to even the smallest segment of your audience.

We can help to extend your reach even further across media by using this cultivated data about interested recipients to dramatically compress the time it takes to build a targeted e-mail list for you. Combining print with on-line media drives down costs by moving your dialogue from more expensive direct mail to virtually free online and wireless communications, including cell phones and PDAs. By building multi-touch campaigns, your message will be available wherever the recipient would like to interact with your brand, comfortably, and on their terms.